Learn digital marketing with comprehensive coverage of digital tools which would help the business owners & working professionals to align with emerging business models and let the students find a place in the continuously evolving digital ecosystem.
Digital marketing is an essential skill to stay ahead of the competitors.
The demand for skilled digital marketing professionals is outstripping supply.
This Program provides an Immersive learning experience Gain a comprehensive understanding of digital marketing platforms and tools as well as techniques and metrics.
This program will enable marketing, sales, business students as well as working professionals to learn how to measure and predict digital marketing ROI & accelerate their career.
Course highlights
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Trainers from Top B-Schools (IIM, IIT, NMIMS, JBIMS)
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Digital Simulation Software for Practical Learning
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Extensive Courseware
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Special Module on Digital Marketing assisted by ChatGPT and AI tools
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For Students, Professionals, Employees, Business Owners
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Personal Attention & Doubt Solving
Who Is This Program For?
- Students
- Young professionals
- Traditional marketers, Sales Executives, Communications Experts and Brand Managers
- Digital Marketers
- Small Business Owners and Entrepreneurs
Get Working Knowledge in
- Content Marketing
- Social Media Marketing
- SEO & SEM
- Programmatic Busting
- Google Analytics
Learning Outcomes
The Program will provide participants with working knowledge in content marketing, social media marketing, SEO, SEM, programmatic busting, Google Analytics as well as relevant skills to optimize and ensure that their digital marketing strategies are effective revenue generators for their business. After the completion of this program, you will be able to:
Design persuasive online advertising campaigns to launch new products or brands or incentivize offline consumer buying
Allocate funds and streamline efforts across various marketing channels to meet marketing or business objectives
Take advantage of latest trends to increase digital marketing outreach and growth
Develop unique and comprehensive digital marketing strategies ranging across various platforms
Program Faculty
Mandar Marathe
is a Digital Marketing consultant & professional with cross-functional, hands-on expertise across Search Engine Optimization (SEO), Google Ads, Meta platform, LinkedIn ads and content marketing. In his 19-year-long career, he has worked with Infosys, US-bases Digitas, and Reprise Media. In 2013, he started Briefkase, his own digital marketing agency. Since then, he has been a digital marketing consultant to 100+ startups & SMEs, helping them find new customers and grow exponentially. He also owns a D2C sports skincare brand, Element Sports Science.
Mandar is the visiting faculty for Digital Marketing at Shailesh J. Mehta School of Management, IIT Bombay since 2011. He also has taught extensively at IIM Sirmaur and the Great Lakes Institute of Management, Chennai.
Atul Arvind Patankar
has worked with Indian banking and financial services industry for 8 years. Atul was Director, Consulting with Capgemini and Patni Computers for about 18 years. He led consulting teams for transformation projects of Barclays, Royal Bank of Canada, Fidelity, Citi, GE, Serco and ORIX Corporation. He has analyzed initiatives in wealth management, banking, corporate finance and trading – clearing – settlement & straight through processing of securities in leading asset management companies, wealth managers and banks. Atul has presented papers in international conferences and won awards. His papers & case studies are published in international journals as well as books published by JBIMS.
Atul is a Professor of Digital Transformation, Fintech and Analytics in Jamnalal Bajaj Institute of Management Studies, Meghnad Desai Academy of Economics and NMIMS Mukesh Patel School of Technology Management for the past 5 years.
PROGRAM MODULES
- Introduction
- Why Care About Digital Marketing?
- Inbound Marketing Funnel & Customer Journey
- Inbound vs. Outbound
- Internet Traffic Blueprint
- Owned, Earned & Paid Media
- What is Content Marketing?
- Buyer Persona
- The Purchase Funnel / Buying Stages
- Types of Content – Blogs, eBook, Case Study, Video, Infographics
- Content Clusters
- Content Marketing Strategy
- Overview of Social Media Platforms (Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest)
- Facebook: Business Pages, Groups, Case Studies Twitter: Basics, Case Studies
- Instagram: Statistics, Creating a Profile, Engagement, Growing Follower Base, Local & Global Case Studies
- LinkedIn: Company Pages, Personal Profiles, Content Strategy, Case Studies
- How Search Engines Work? – Indexing & Crawling Basics
- Introduction to SEO Keyword Research
- On-page SEO
- Link Building
- Social SEO
- Why is Blogging Important? Creating a Successful Blog Post
- Consumer Journey
- What is Search Engine Marketing
- What are Google Ads?
- Google Ads Basics
- Keywords & Bidding
- Search Network Campaigns
- Google Display Network Campaigns
- Introduction to Marketing on Meta platforms
- Ads Manager, Business Manager
- Meta Ad Campaign Types & Objectives
- Audience Targeting
- Ad Formats
- Placement Options, Budgeting & Scheduling
- Facebook Pixel
- Meta Ad Reporting & Measurement
- Introduction to Social Media Ad Platforms
- Advertising Campaign Types
- Targeting the Right Prospects
- Email Marketing Basics
- Why Email Marketing?
- Email Delivery Journey – SPF, Authentication, Reputation, Delivery
- Email Service Providers
- Active Campaign / MailChimp / Omnisend Demo
- Amazon Ads
- Flipkart Ads
- eCommerce Website Basics – Shopify . Woocommerce
- Sales Funnel Optimization
- Introduction to ONDC
- Conversion Optimisation Basics
- AB Testing, Multivariate Testing
- Urgency Play, Copywriting
- Landing Page Optimisation Techniques
- Introducing Google Analytics
- Basic Reporting – Audience, Acquisition, Behavior reports
- Basic Campaign and Conversion Tracking
- Data Collection and Processing
- Why Video?
- Video Marketing for B2C Businesses
- YouTube: Creating Presence, Exploring Features (live streaming, video uploads, etc.)
- Generating Organic Views
- OTT Video Platforms
- Introduction to Podcasts
- The Digital Business Models
- Latest Technological Advances Impacting the Business Processes from Supply Chain, Manufacturing, Fulfilment to Shop Shelves
- How the Incumbent Businesses are Coping up?
- Successes & Failures in the Digital Era
- Create a Complete Content Calendar
- Define and Optimize Your Target Audience
- Write an Optimized Blog Post
- Create an Entire Marketing Campaign
Download Online Digital Marketing Course Brochure.
Join the Course
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Digital Marketing for Professionals
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Digital Marketing for Students
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